TY  - BOOK
AU  - Schmitt, Bernd H
AU  - Rogers, David L Vrotsos, Karen 
TI  - There's no business that's not show business: marketing in an experience culture
U1  - 659.152 SCH  
PY  - 2004///
CY  - New Jersey
PB  - FT/Prentice Hall
N1  - includes index 
ER  -