Schmitt, Bernd H <br/><br/>
There's no business that's not show business  marketing in an experience culture 
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos 
 - New Jersey  FT/Prentice Hall  2004 
 - xxxiii,279p  
<br/><br/> includes index  
<br/><br/><label>Dewey Class. No.: </label>659.152 SCH