TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan 
TI  - Global marketing management
SN  - 9812530991 
U1  - 658.848 KOT  
PY  - 2004///
CY  - New Jersey
PB  - John Wiley & Sons
N1  - Includes index 
ER  -