Kotabe, Masaaki <br/><br/>
Global marketing management 
Masaaki Kotabe, Kristiaan Helsen 
 - 3rd ed.   
 - New Jersey  John Wiley & Sons  2004 
 - xxii, : 694p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9812530991  
<br/><br/><label>Dewey Class. No.: </label>658.848 KOT