Kumar, S. Ramesh <br/><br/>
Conceptual issues in consumer behaviour  the indian context 

 - Delhi  Pearson education( Singapore) pte ltd  2003 
 - xviii,323p  
<br/><br/> Includes bibliogrphical refernces  
<br/><br/><label>Dewey Class. No.: </label>658.8342 KUM