Roman, Kenneth <br/><br/>
How to advertise  what works, What doesn't-and why 
Kenneth Roman & Jane Maas with Martin Nisenholtz 
 - 3rd ed.   
 - London  Kogan page ltd  2003 
 - xxi,218p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>659.1 ROM