TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo 
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780070530423 
U1  - 658.8 ZEI  
PY  - 2003///
CY  - New Delhi
PB  - TMH
N1  - Includes index 
ER  -