Zeithaml, Valarie A <br/><br/>
Services marketing  integrating customer focus across the firm 
Valarie A Zeithaml & Mary Jo Bitner 
 - 3rd ed.   
 - New Delhi  TMH  2003 
 - xx, : 668p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780070530423  
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI