Boyd, Harper W <br/><br/>
Marketing research  text and cases 
Harper W Boyd, Ralph Westfall and Stanley F Stasch 
 - 7th ed.   
 - Delhi  Richard D Irwing (AITBS Publishers)  2002 
 - xv, : 816p.  
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY