Hawkins, Del I <br/><br/>
Consumer behavior  implications for marketing strategy 
DEL I. Hawkins, Roger J. Best, Kenneth A. Coney 
 - 5th ed.   
 - Illinois  Irwin  1992 
 - xv,674p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.83240973 HAW