Wertime, Kent <br/><br/>
Building brands & believers  how to connect with consumers using Archetypes 

 - Singapore  John Wiley & sons (Asia) Pte ltd  2002 
 - xvi,267p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.827 DAV