Davis, Scott M <br/><br/>
Building the brand-driven business  operationalize your brand to drive profitable growth 
Scott M. Davis, Michael Dunn 
 - San Francisco  Jossy-Bass  2002 
 - xv,299p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.827 DAV