TY  - BOOK
AU  - Boyd, Harper W
AU  - Westfall, Ralph Stasch, Stanley F 
TI  - marketing research: text and cases
SN  - 8185386161 
U1  - 658.83 BOY  
PY  - 1990///
CY  - Illonois
PB  - Richard D Irwin inc
N1  - Includes bibliographical references and index 
ER  -