Boyd, Harper W <br/><br/>
marketing research  text and cases 
Harper W. Boyd, Ralph Westfall, Stanley F. Stasch 
 - 7th ed.   
 - Illonois  Richard D Irwin inc  1990 
 - xv,816p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>8185386161  
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY