Marketing management : knowledge and skills text, analysis, cases, plans

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Material type: Text

TextPublication details: Texas: Business Publications, Inc. 1986Description: xiii, 730pISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.8 PET (Browse shelf(Opens below))	Available	1791

Previous						No cover image available	No cover image available	Next
Previous	658.8 MOR Management skills in marketing	658.8 PEP The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program/	658.8 PER Perspectives in marketing, innovation and strategy /	658.8 PET Marketing management : knowledge and skills text, analysis, cases, plans	658.8 SHA Marketing effectiveness :Insights from accounting and finance	658.8 SMI Great answers to tough marketing questions	658.8 SMI(Ref.) Marketing communicatin an integrated approach	Next

Includes bibliographical references and index.

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