Managing marketing (Record no. 30430)

MARC details
000 -LEADER
fixed length control field 00468nam a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250508b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029037204
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BON
Item number BON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bonoma, Thomas V.
245 ## - TITLE STATEMENT
Title Managing marketing
Remainder of title : text, cases, and readings
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. The Free Press,
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 521p.
500 ## - GENERAL NOTE
General note Includes cases.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
    Dewey Decimal Classification     International Management Institute New Delhi International Management Institute New Delhi General stacks 08/05/2025   658.8 BON 405 08/05/2025 08/05/2025 Book  
    Dewey Decimal Classification     International Management Institute New Delhi International Management Institute New Delhi   08/05/2025   658.8 BON 894 08/05/2025 08/05/2025 Book 1

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