Managing marketing : text, cases, and readings
Bonoma, Thomas V.
Managing marketing : text, cases, and readings - New York: The Free Press, 1984 - xxii, 521p.
Includes cases.
0029037204
Marketing management
658.8 BON / BON
Managing marketing : text, cases, and readings - New York: The Free Press, 1984 - xxii, 521p.
Includes cases.
0029037204
Marketing management
658.8 BON / BON